Amazon Prime Video ad-free subscription to get more expensive – how to get it for free

A person holds a phone with Amazon Prime Video on it (image: Getty Images)

Amazon Prime Video is set to become the latest streaming service to introduce adverts for UK subscribers.

The platform, which boasts original content, such as The Grand Tour and Saltburn, will also continue to offer users an ad-free tier. But it will cost an additional £35.88 a year.

It comes after similar moves by fellow streaming giants Netflix and Disney Plus. Netflix introduced four different types of subscription in the summer of 2023, before announcing price hikes for some users in October. Meanwhile, Disney rolled out three different subscription price points in November 2023.

We’ve got a guide on the best streaming services and how to get the cheapest deals. It’s also worth checking out our advice on whether you need a TV licence and how to get Amazon Prime Video for free.

How is the Amazon Prime Video subscription changing?

From 5 February 2024, Amazon says it will introduce “limited advertisements” to its standard UK subscription (excluding users who live in the Channel Islands or on the Isle of Man).

Prime members remaining on this tier will continue to be charged £8.99 a month, or £95 if they pay for a year upfront. These prices include the other benefits of Prime, such as free next-day delivery. Prime Video-only subscribers will still pay £5.99 each month.

The platform is keen to point out that users will have to watch “meaningfully fewer ads” than they would on linear TV channels, catch up services and other streamers offering subscriptions that include ads. Amazon has added that the move will “allow us to continue investing in compelling content and keep increasing that investment over a long period of time”.

If you want to continue to watch TV series and films on Prime without ads, you will have to fork out an extra £2.99 a month (£35.88 a year). This extra cost applies regardless of whether you have a full Prime membership or are only subscribed to Prime Video. You can sign up for this option on Amazon’s website.

You won’t see ads on any shows and movies you’ve bought or rented separately from your subscription. Meanwhile, live sports events and Amazon Freevee will continue to show advertising.

Can you still get free Amazon Prime Video?

While Amazon’s prices are effectively going up, given the level of service you’re getting now will cost more from next month, there are still ways to get it for free (if you don’t mind the ads). Here are some quick tips:

  • Get a free trial

Amazon is one of the only streaming services that still offers a free trial. If someone in your household has never had one before, get them to sign up.

You’ll get 30 days for free before you’re charged. If you don’t want to pay beyond that, make sure you cancel your subscription before the 30 days are up. Amazon has not yet specified whether or not its free trials will be ad-free.

  • Studying? You can get a free six months

Students can get six months of Amazon Prime (with ads) for nothing. Once the free period ends, you will get 50% off the service until you graduate, meaning you’ll pay £4.49 a month or £47.49 per year.

  • Get up to two years for free through your mobile

Vodafone offers two years of totally free Amazon Prime (with ads) via its entertainment plans, while 02 gives away six months for free with certain SIM cards and devices (02 has not yet specified whether it will be offering the ‘with ads’ or ‘ad-free’ tier as part of this deal). The links above lead to their respective websites.

For more ways to save, head to Look After My Bills’s guide to Amazon Prime Video.